All your jewellery needs from one unique brand, bringing hidden treasures from Europe and the Mediterranean together… your Fantasy Jewellery Box !
Frustrated by the uniformity and poor quality of much high-street jewellery, businesswoman Rosita Heshmati preferred to buy her jewellery directly from small designers and boutique stores, during frequent trips to southern Europe, and to the Mediterranean in particular.
Here she found both the quality (gold, silver, pearls) but also the expressive, unique designs she craved, both for everyday wear and special occasions. “I ended up with a whole jewellery box full of these wonderful creations” she explained, “and found that I was often the envy of my friends, who began to ask me to choose items for them whenever business or pleasure took me back to this beautiful part of the world, where nothing made me happier than scouring the small streets of Florence, Istanbul or the Côte d’Azur for undiscovered creative gems.”
“I believe that women can fill a whole jewellery box in one go with us and still know they will be the only ones in the board room, at the party or wedding, to be wearing these wonderful pieces.”
Realising that many other women wanted the same things she did – high-quality jewellery that would set them apart with its originality, femininity and the finesse that came from centuries of traditional jewellery-making, combined with a Mediterranean lyrical expressionism – Rosita set up her business, ‘Expressions des Bijoux’, which offers eight different stunning jewellery collections, reflecting a variety of tastes and styles, from refined simplicity to luxurious drama.
“Men were also very much in mind when we set up the business”, Rosita commented. “There is little more intimate or seductive for a woman than receiving a piece of jewellery as a gift, but men are often unsure about what to choose or how to go about it.
For this reason, we have arranged the collections around look and feel, so that men can easily pinpoint the style of their lady love. We also have a section of our new website which guides men through the gift-buying process – and of course, we are only too happy to help with suggestions too.”